Guidelines for feature demos

AdrianW

Short, ideally 1-2mins (no more than 10mins) videos posted using an embedded BrightCove video player.

Standard Camtasia project assets for header & footer for videos with music fade to provide a consistent look and feel. Footer: learn more at 

Structure of video content should be tell-show-tell oriented. Tell what the user can expect to see in the video and what to keep an eye out for Show the functionality, sprinking benefit statements throughout (e.g. "this allows you to...") and Tell the audience what has just been covered, reminding them of the benefits of this. During the video close the speaker should provide a clear call-to-action ("to get started for yourself..." "download the sample .dmx attached to this post", "head to the eLearning lesson", "speak to your account manager" etc) https://community.experianaperture.io/